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Last updated: July 2026

Privacy Policy of 28bet – Your Data Protected

28bet takes your data privacy seriously. This policy clearly explains what we collect, why we collect it, how we protect it, and what your rights are as a data subject — all in compliance with the General Data Protection Law (LGPD).

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LGPD Compliant
SSL 256-bit
No Data Selling
Guaranteed Rights
Encrypted Data
DPO Available

How 28bet Protects Your Data

Six pillars that ensure the security and privacy of your information

SSL 256-bit encryption

All data transmitted between your device and 28bet's servers is protected with 256-bit SSL encryption — the same standard used by Brazil's largest banks, including Itaú, Bradesco, and Nubank.

LGPD Compliance

28bet operates in full compliance with the General Data Protection Law (Law No. 13.709/2018). All data collection, storage, and processing practices have been designed to uphold the rights of Brazilian data subjects.

Zero Data Selling

28bet never sells, rents, or trades your personal data with third parties for advertising or any other commercial purpose. Your data is yours — full stop.

Your Guaranteed Rights

You can access, correct, export, or request the deletion of your personal data at any time. 28bet responds to data subject requests within up to 15 business days, as required by the LGPD.

Secure Storage

Data is stored on servers with strict physical and logical access controls. Only employees with an operational need have access to user information, and that access is monitored.

Data Protection Officer (DPO)

28bet has a Data Protection Officer (DPO) responsible for overseeing all privacy practices and responding to inquiries about the processing of your personal data.

Your Rights as a Data Subject

The LGPD guarantees these rights to every Brazilian user of 28bet

Access

Request a copy of all personal data that 28bet holds about you, including the categories of data processed and with whom it has been shared.

Correction

Request the correction of incomplete, inaccurate, or outdated data. You can also update most of your information directly in your account dashboard.

Deletion

Request the deletion of your personal data processed on the basis of consent. Data retained due to a legal obligation (such as financial records required by the Central Bank) cannot be deleted.

Portability

Request your data in a structured, commonly used format to transfer to another service provider, in accordance with ANPD regulations.

Objection

Object to the processing of your data in certain situations, particularly when processing is based on legitimate interest and you believe your fundamental rights take precedence.

Blocking

Request the temporary suspension of processing of data that is unnecessary, excessive, or handled in violation of the LGPD while a correction or deletion request is under review.

Information

Be informed about which public and private entities 28bet has shared your data with, and for what purposes that sharing took place.

Revocation

Withdraw consent for data processing at any time when processing is based on your consent — without affecting the lawfulness of any processing carried out prior to withdrawal.

How to exercise your rights: Send your request to privacidade@28bet.express with the subject line "LGPD Rights – [type of request]" and the CPF registered on your account. 28bet responds within 15 business days, as provided by law.
Plain-language summary: The 28bet only collects the data necessary to operate the platform, process your payments, and comply with the law. We never sell or rent your data. You can request access, correction, or deletion at any time. This policy covers all of that in detail — please read it carefully.

1 Who We Are — Your Data Controller

The 28bet (operating in 28bet.express) is the controller responsible for processing personal data collected through its sports betting and online casino platform. As the data controller, the 28bet defines the purposes and means by which user data is processed, in accordance with the General Data Protection Law — LGPD (Law No. 13.709/2018).

The 28bet operates exclusively in the Brazilian market and its services are intended for users residing in Brazil. All data collection and processing described in this policy relates to the relationship between the 28bet and registered users or site visitors.

To exercise any rights regarding your data or to clarify questions about this policy, please contact us at privacidade@28bet.express or via live support available 24 hours a day on the platform.

2 What Personal Data We Collect

The 28bet collects only the data strictly necessary to operate its services securely and in compliance with the law. The categories of data collected are:

Category Data collected When
Identification Full name, CPF, date of birth, address, government-issued ID (RG/CNH/passport) Registration and identity verification
Contact Email address, mobile number Registration
Financial Pix key, bank details for TED, deposit and withdrawal history Financial transactions
Platform activity Betting history, games accessed, bonuses used, gaming sessions Platform use
Technical IP address, device type and operating system, browser, session cookies Website and app access
Communication Customer support interaction history, emails, and chats User support

The 28bet does not collect sensitive data such as racial or ethnic origin, religious belief, political opinion, health or sexual life, except when required by law for responsible gambling purposes.

Please note: The 28bet never asks for your account password via email, chat, or phone. If you receive such a request, do not respond and contact support immediately.

3 Legal Basis for Data Processing

The 28bet processes personal data based on the following legal grounds established by the LGPD:

  • Contract performance (art. 7, V): Processing of identification, contact, and financial data is necessary to create and manage your account, process deposits and withdrawals via Pix, boleto, TED, and card, and to provide the contracted services;
  • Compliance with a legal obligation (art. 7, II): The collection of CPF, identity documents, and financial data is required by Brazilian legislation applicable to betting platforms and financial services, including anti-money laundering regulations (Law No. 9.613/1998);
  • Legitimate interest (art. 7, IX): The processing of technical and activity data on the platform for security purposes, fraud detection, service improvement, and personalization of the user experience — within the limits of data subjects' rights and expectations;
  • Consent (art. 7, I): The sending of marketing communications, promotions, and updates from 28bet by email or mobile is carried out based on your consent, which can be withdrawn at any time in your account settings or by emailing privacidade@28bet.express.

The 28bet does not process your data for any purpose beyond those listed in this policy. If new purposes are identified, you will be notified in advance and may exercise your rights.

4 How We Use Your Data

The data collected by the 28bet are used exclusively for the following purposes:

  • Account creation and management: Registration, identity verification, authentication, and management of your platform profile;
  • Processing of financial transactions: Deposits via Pix, boleto bancário, credit/debit card, PicPay, Mercado Pago, and TED; withdrawals to a bank account or Pix key registered to your CPF;
  • Provision of betting and casino services: Recording of live and pre-game Sports Betting, gameplay in slots, poker, and jackpots, bet settlement, and winnings distribution;
  • Fraud prevention and security: Detection and prevention of unauthorized account use, money laundering, and other unlawful activities. The 28bet maintains automated monitoring systems that analyze behavioral patterns to identify irregularities;
  • Responsible gambling: Monitoring of gaming patterns to identify behaviors that may indicate a gambling problem and proactively offer user support;
  • Customer support: Logging and resolution of questions, complaints, and requests submitted via live chat or email;
  • Promotional communications: Sending information about bonuses, promotions, and news from 28bet, based on user consent;
  • Platform improvement: Analysis of aggregated and anonymized usage data to improve the interface, technical performance, and overall user experience;
  • Compliance with legal obligations: Responding to court orders, regulatory authorities, and other competent bodies in cases provided for by law.

5 Sharing Data with Third Parties

The 28bet does not sell, rent, or trade users' personal data. Data sharing occurs only in the strictly necessary situations listed below, and always with contractual guarantees that partners will handle the data with the same level of protection required by the LGPD:

  • Payment gateways: To process deposits and withdrawals via Pix, boleto, TED, and card, the required financial data is shared with PCI-DSS certified payment processors. The 28bet does not store credit card data;
  • Identity verification providers: CPF and document verification services to confirm eligibility and meet KYC (Know Your Customer) legal obligations;
  • Game providers: To provide slots, poker, and live casino, minimal session data is shared with certified providers such as Pragmatic Play, Play'n GO, and NetEnt. These providers operate as processors under our instructions;
  • Technical support and infrastructure services: Cloud hosting providers, security analytics tools, and customer service platforms that access data solely for operational purposes;
  • Competent authorities: When required by law, court order, or determination by a Brazilian regulatory authority, the 28bet provides the requested data strictly within the scope of what was expressly authorized.

Any sharing not listed above only occurs with your prior explicit consent. The 28bet maintains a record of all data sharing carried out, available for review upon request.

6 Cookies & Tracking Technologies

The 28bet uses cookies and similar technologies to ensure the platform functions correctly, enhance the user experience, and — with your consent — personalize content and analyze browsing behavior.

The types of cookies used are:

Essential Functionality Performance Marketing (with consent)
  • Essential cookies: Required for the basic operation of the platform — authentication, gaming sessions, form security. These cannot be disabled without affecting how the site functions;
  • Functionality cookies: Store preferences such as language, betting settings, and game choices to make the experience smoother on future visits;
  • Performance cookies: They collect aggregated and anonymized data on how users navigate the site to identify slow pages and improve technical performance;
  • Marketing cookies: Used to personalize promotions and, with your consent, for retargeting campaigns. You can decline these cookies in the consent banner displayed on your first visit.

You can manage or disable cookies in your browser settings. Disabling essential cookies may prevent access to certain features of the 28bet.

7 Data Security

The 28bet adopts appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or disclosure. Key measures in place include:

  • Encryption in transit: 256-bit SSL/TLS across all communication between the user's device and the 28bet;
  • Encryption at rest: Sensitive data — including passwords (stored only as an irreversible hash) and financial information — is encrypted on our servers;
  • Access control: Only employees with a verified operational need are granted access to personal data, following the principle of least privilege. All access is recorded in logs;
  • Two-factor authentication: Available for user accounts and mandatory for employees with access to internal systems;
  • Continuous monitoring: Intrusion and anomaly detection systems monitor the infrastructure 24 hours a day;
  • Security testing: Periodic penetration tests and security audits conducted by external specialists.

In the event of a security incident that could pose a significant risk to data subjects, the 28bet will notify the Autoridade Nacional de Proteção de Dados (ANPD) and affected users within the timeframe established by the LGPD.

What you can do to protect your account: Use a strong, unique password for your 28bet, enable two-factor authentication in your account dashboard and never share your credentials with third parties. If you suspect unauthorized access, contact support immediately via 24×7 live chat.

8 Data Retention and Deletion

The 28bet retains personal data for as long as necessary to fulfill the purposes for which it was collected, or for the period required by applicable law — whichever is longer.

  • Active account data: Retained for the entire period the account remains active, plus the legally required period after closure;
  • Financial and betting records: Retained for a minimum of 5 years after the last transaction, in accordance with Brazilian anti-money laundering legislation (Law No. 9,613/1998);
  • Identity verification data: Retained for a minimum of 5 years after account closure or last transaction;
  • Cookies and session data: Session cookies are deleted when the browser is closed. Persistent cookies have a specific expiry period indicated in the cookie settings;
  • Support communications: Support history is kept for 2 years for quality assurance and dispute resolution purposes.

Once the retention period has elapsed, data is securely deleted or irreversibly anonymized. Anonymized data may be used for statistical purposes without restriction.

If you request account deletion, any data not required to be retained by law will be removed within 30 days of account closure. You will receive an email confirmation once the process is complete.

9 International Data Transfers

Some of the service providers that 28bet may process data on servers located outside Brazil — particularly internationally certified game providers such as Pragmatic Play and Play'n GO, as well as cloud infrastructure.

When personal data of Brazilian users is transferred to other countries, the 28bet applies the following safeguards:

  • Transfers only to countries with an adequate level of protection recognized by the ANPD, or on the basis of standard contractual clauses that guarantee protection equivalent to the LGPD;
  • Contractual requirement that international partners meet security standards equivalent to those adopted by the 28bet;
  • Only the minimum data necessary for the provision of the partner's specific service is transferred.

The list of countries and partners involved in international transfers is available upon request to the DPO of 28bet.

10 Minors

The services of 28bet are intended exclusively for users aged 18 and over. The 28bet does not intentionally collect personal data from minors. If, despite existing controls, we identify that data from a minor has been collected, it will be immediately deleted and the account closed.

The 28bet uses the following mechanisms to verify users' age:

  • Mandatory date of birth collection at registration;
  • CPF verification — the system validates the date of birth linked to the CPF with the Receita Federal;
  • A photo ID is required for the first withdrawal, including date of birth verification;
  • Monitoring of behavioral patterns that may indicate use by a minor.

If you suspect that an account belongs to a minor, please contact 28bet immediately via live chat or by email at suporte@28bet.express.

11 How to Exercise Your Rights as a Data Subject

To exercise any of the rights guaranteed by the LGPD — access, correction, deletion, portability, objection, blocking, withdrawal of consent, or information about data sharing — follow these steps:

  1. Send an email to privacidade@28bet.express with the subject: "LGPD Rights – [specify the type of request]";
  2. Include in the body of the email: full name, CPF registered on the account, and a clear description of your request;
  3. For access, deletion, or portability requests, you may be required to verify your identity with a valid ID document before the request is processed;
  4. The 28bet will respond within 15 business days from receipt of the complete request, as provided under the LGPD.

If you believe your rights have not been properly addressed, you may file a complaint with the National Data Protection Authority (ANPD) through the gov.br/anpd portal. The 28bet is committed to cooperating fully with the ANPD in any investigation.

Quick support for privacy-related questions: For general privacy questions that don't require formal handling as a data subject request, our live chat support — available 24×7 in Portuguese — can help you quickly.

12 Data Protection Officer (DPO)

As required by the LGPD, the 28bet has appointed a Data Protection Officer (DPO) responsible for:

  • To oversee LGPD compliance across all internal processes of 28bet;
  • Receive and respond to data subject requests;
  • Guide the internal team on privacy best practices;
  • To serve as the communication channel with the National Data Protection Authority (ANPD);
  • Coordinate the response to security incidents involving personal data.

The DPO of 28bet can be contacted by email at privacidade@28bet.express. All privacy-related communications are handled with strict confidentiality.

For general operational matters — account issues, deposits, withdrawals, bonuses — please use customer support, available via 24×7 live chat on the platform or by email at suporte@28bet.express.

13 Updates to This Privacy Policy

The 28bet may update this Privacy Policy periodically to reflect changes in legislation, operational practices, or the services offered. The date of the last update is always shown at the top of this page.

Significant changes — those that materially affect your rights or the way we process your data — will be communicated via your registered email and through an in-platform notification at least 7 days before it takes effect.

Continued use of the platform after a new version of this policy takes effect constitutes your acceptance of the changes. If you do not agree with the updates, you may request account closure and withdraw your available balance before the effective date.

Previous versions of this policy are available upon request to the DPO at privacidade@28bet.express.

Compliance: LGPD Law 13.709/2018 SSL 256-bit PCI-DSS (payments) ANPD

Your Data Protected. Your Fun Guaranteed.

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